Brief: AT&T is giving away free wifi around the Rose Parade in Pasadena.
Good news for anybody attending this years Rose Parade in Pasadena California, AT&T is giving away free wifi in the viewing area. They have set up 14 hot spots in the 4 block popular walking/shopping/ eating area allowing anybody to connect, from laptops to cell phones and tablets too. Nicely enough AT&T is allowing people on other carriers to utilize the network as well.
I know they have been doing this kind of thing for a little while now for their customers. It is like in the old days, you would walk into a Starbucks and automatically connect to the AT&T wifi if you are using an AT&T cell phone. I find services like this to be very attractive to many customers, taking the burden off their bucket of data. This is exactly what I have been talking about for years, carriers need to offer over the top services to keep their current and attract new customers.