Now that WWDC is over and most importantly to me the opening keynote I’ve spent some time thinking about it. I think Guided Access is going to change lives of hundreds of thousands if not millions of people around the world. But I don’t know enough about that to talk about it with any inkling of authority. What I do want to talk about is Passbook, I think it has the potential to be the biggest game changer for the general public of anything talked about at the Moscone on that fateful day.
Yes it can change everything for mobile payment and mobile cards. I’m blown away by what I think Apple can turn it into. With the geofencing activated and a credit card or 2 connected to my account I’ll be ready to conquer the world.
Now I KNOW what Apple should spend their billions of dollars on, are you ready for it? iPhone scanners… I’m talking about the little scanners you see at your local Starbucks. I can only imagine that it is a great deal easier to implement a new scanner versus an entirely new technology like NFC. No reason not to do both but for starters I think Apple should subsidize the sales if not just give them straight away to stores selling goods. In turn every store with these scanners can then scan an iPhone/iPad/iPod Touch and charge the customer on what ever card they choose. More importantly for Apple they get a cut of every transaction completed using the scanner.
Now imagine if Apple was really generous and offered up a subsidized iPod Touch or iPad for stores offering them plans to convert their entire point of sale (POS) process to Apple. I can see Apple trying to gain some good faith/feelings back and helping out small businesses (like Apple used to be) by giving them the software for free and helping out with the cost of the POS terminals (iPad/iPod Touch). I think this would go a LONG way and make Passbook the immediate standard for mobile payments.